(e.g corresponding article about the methodology)

a) On the Artist Overview Page, spot artist clusters aligned with your goals: Look at the top artists, associated genres, popularity levels, and similarity scores (algorithmic connections).

💡 Example: If you’re promoting a dreamy indie pop artist, identify clusters featuring artists like Clairo or Dayglow, with genres like “indie bedroom pop” and “chillwave.”

Use these insights to assess whether a cluster aligns with your artist’s vibe and desired audience.
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b) On the Cluster Focus page, dive deeper into artist clusters data: Examine playlists, genres, and tracks that influence each cluster. A little tip, you can generate a sample playlist to listen and get an idea of the aesthetics offered by the most influential artists of each cluster.

💡 Example: If you notice that influential artists in a cluster frequently appear in playlists like Fresh Finds: Indie or Pollen, you can target similar playlists and listeners. You can also create your own playlist featuring yourself and these artists to deepen your algorithmic connection with them. Check out how Bishop Ivy successfully leverage such strategy.
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💡Example: Targeting a cluster with strong ties to another genre cluster (e.g., "dream pop" to "lo-fi beats") could broaden your reach while maintaining consistency.
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Filter clusters in the drop down list and assess data like age, gender, and location to confirm alignment with your audience.

💡Example: If a cluster primarily engages listeners aged 18–24 in urban centers, it may work well for your rising alt-pop artist.
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Go to the Audience Builder Section and click "Export Current Audience" and on "Yes, give me all links" to get a file with all relevant artist profiles and associated Spotify, Meta and Google links.

💡Use Case: This export becomes a goldmine for building ad campaigns, creating playlists, and tailoring your pitch to Spotify editorial teams.
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Use the Genres References section on the Cluster Focus Page to refine your submission: Use it to discover over +6,000 genres used by Spotify to qualify any artist profile, and those available in the Spotify pitch form, which are the most commonly associated with the artists you want to get closer to.

The way you describe your song can determine whose pile it lands in for consideration. It's not always easy to get this right, especially when describing your own music. Your choices can directly affect which editorial playlists you’re considered for. Use these insights to target the curators and playlists most aligned with your music, boosting your chances of getting noticed!

💡Example: If your target cluster is heavy on “indie folk” and “alt-country,” include these in your pitch to increase editorial playlist consideration. This improves both editorial visibility and algorithmic recommendations.
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Use the Spotify Ads Manager to target fans of artists identified in Step 1:

a) Open Spotify Ads manager to set up your audio/video ad campaign.
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b) Under Targeting, go to the Detailed targeting section and select Fan bases

c) On the Fan bases section, you have the opportunity to target fans associated to any artist profile you want. Select relevant artists that you identified as a good fit with your artist (step 1) :

💡 Example: Running a campaign for a neo-soul artist? Target fans of artists like Tom Misch or Jordan Rakei from your identified clusters.

You can curate thematic playlists that mix your artist’s tracks with songs from relevant artists in your target clusters:

Keep Playlists On-Brand: For an indie electronic artist, create a playlist like Chill and Electric Nights featuring your artist alongside ODESZA, Tycho, and similar acts.

💡 Pro Tip: A successful playlist sends Spotify data about shared listener habits, strengthening your algorithmic ties to target artists and increasing discoverability.
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