TikTok is one of the fastest-growing platforms for music discovery, making it an integral part of most music marketing strategies. By targeting relevant artist clusters and leveraging TikTok’s ad features, you can connect with high-engagement audiences that are a perfect match for your artist’s music.
🎯 Step 1: Identify Relevant Audiences to Promote Your Music
Before setting up your campaign, use the Music Tomorrow app to identify:
Relevant target audiences with strong algorithmic connections to your artist.
Popular genres, moods, or playlists that align with your cluster targets.
Target audience demographics, such as age, gender, and key locations.
For a complete guide on defining your target audience, check out this article.
📤 Step 2: Use Music Tomorrow Insights to Set Up Your TikTok Ads Campaign
1) Access TikTok Ads Manager
Log in to your TikTok Ads account and create a new campaign.
2) Navigate to Targeting, Then Interests & Behavior
3) Under Creator interactions and Video interactions sections, select available music-related topics:
Creator interactions: Music Lipsync Singing & Acting, Movie & TV series & Music, Music, Art
Video interactions: Singing & Dancing, Music, Lipsync
4) Fill Out the Interests and Hashtags Interactions Sections
There are few different ways for identify available interests. Using the search bar, type:
Use the search bar to type generic keywords related to your artist profile and promoted content (e.g., pop artist, new single, melody).
Reference top target Spotify genres found in the Cluster Focus or Audience Builder sections. For example, a shoegaze artist could use hashtags like #shoegazemusic or #dreampop.
Include artists with high Spotify popularity scores (>40) from your target clusters. For example, hashtags like #ConanGray or #SabrinaCarpenter will help you reach their fans on TikTok.
📊 Additional Tips for Effective TikTok Ad Campaigns
Tailor Your Ad Creative for TikTok’s Style
Create engaging, short-form videos that align with TikTok’s content trends in your niche. A static album cover with an "OUT NOW" caption won’t cut it. Instead, check trending content under the hashtags you’re targeting to get inspiration for your videos.Include a Clear Call to Action
Make sure your audience knows what to do next, whether it’s clicking a link, saving the track, or following your account.Consider Budgeting and Testing
Start with a small budget and scale up based on performance. Use A/B testing to determine which ad creatives and targeting options resonate most with TikTok’s audience.Monitor Performance
Use TikTok Ads Manager to track key engagement metrics, such as video views, click-through rates, and conversions.Iterate and Refine Targeting
After the initial test, adjust your audience segments based on what works best. For example, focus more on Video Interactions if those outperform Creator Interactions. However, avoid making frequent changes, as TikTok’s advertising algorithm needs time and budget to optimize placements effectively.Experiment with New Trends
TikTok trends evolve quickly. Stay agile by incorporating trending hashtags, audio clips, or content styles that align with your artist’s music and audience.