Meta ad campaigns are a powerful way to reach listeners who share interests with your artist’s musical style, genre, or mood. By targeting specific artists, genres, and related topics, you can engage fans likely to appreciate your artist’s music. Here’s how indie labels can make the most of Meta’s tools.
Step 1: Identify relevant audiences and artist clusters
Before setting up your campaign, use the Music Tomorrow app to identify:
Artists with strong algorithmic proximity to your artist.
Popular genres, moods or playlists that align with your artist’s style.
Audience demographics such as age, gender and location
Check out our tips to identify relevant audiences on Spotify.
Step 2: Set Up Your Meta Ad Campaign
Open Meta Ads Manager: Log in to your Meta user account. Under the “Campaigns" section, Click on "+ Create" to start a new campaign.
Choose a campaign objective : Choose a campaign objective that suits your music promotion, like Awareness, Traffic, or Engagement.
Set Campaign Budget : Set your budget (daily or lifetime). Choose whether to enable Campaign Budget Optimization (CBO) if you want Meta to distribute the budget across ad sets.
Step 3: Set Audience Targeting for specific relevant artists & keywords
Under "Audience", go to Detailed Targeting
In the search bar, start typing the names of the artists you want to target. If an artist is available, it will show up in the dropdown list, and you can select it. You can try with all the relevant artists you identify on our app.
Not all artists will be available. If an artist isn't available, you may want to add similar, more popular artists as interests, by using "Suggestions" for example.
You can also select relevant topics related to music, to better refine your audience target.
💡Expand with Related Topics
Add broader interests related to your music, such as moods or themes:
For lo-fi beats, target Study Music or Chillhop.
For pop-punk, consider Youth Culture or Alternative Music.
💡Combine Demographics and Interests
Refine further by narrowing down demographics:
Example: If your artist has a fanbase primarily aged 18–24 in college towns, apply these filters to match your target.
Available Meta main musical genres interests
Here’s a quick cheat sheet of main musical genres you can target on Meta:
💡Pro Tip: Combine Ads with Organic Strategies
Pair your Meta ads with organic engagement strategies, like sharing behind-the-scenes content or linking your Spotify playlists in ad captions.
Example: If running an ad for a new single, pin a post about it to your Instagram profile