TikTok is one of the fastest-growing platforms for music discovery, making it an essential part of any indie label’s promotional strategy. By targeting relevant artist clusters and leveraging TikTok’s ad features, you can connect with audiences likely to get familiar and discover your artist’s music.
🎯 Step 1: Identify relevant audiences to promote your music to
Before setting up your campaign, use the Music Tomorrow app to identify:
Artists with strong algorithmic proximity to your artist.
Popular genres, moods or playlists that align with your artist’s style.
Audience demographics such as age, gender and location
Check out our tips to identify relevant audiences on Spotify.
📤 Step 2 : Use our insights to set up your Music ads campaign on Tiktok
1) Go to TikTok Ads Manager
Log in to your TikTok Ads account and create a new campaign.
2) Go to Targeting, then Interests & behaviors
3) For Creator interactions and Video interactions sections, select manually available topics related to music :
Creator interactions: Music Lipsync Singing & Acting, Movie & TV series & Music, Music, Art
Video interactions: Singing & Dancing, Music, Lipsync
4) Fill the Interests and Hashtags interactions sections
There are different ways to identify available interests on the search bar, by tapping :
generic keywords related to your artist profile & promoted type of content
(ex: pop artist, new single, melody…)Type generic keywords aligned with your artist’s style.
associated Spotify genres
Leverage genre insights from the Cluster Focus Page or Audience Builder sections:
💡 Example: A shoegaze artist could use hashtags like #shoegazemusic or #dreampop.
relevant artists coming from relevant clusters on your artist profile, with a high Spotify popularity score
💡 Example: If your artist aligns with Conan Gray, include hashtags like #ConanGray.
relevant available Meta artist interests associated with your artist studied if you already have this in your possession
If you’ve used Meta Ads, carry over relevant artist names to TikTok targeting:💡Example: If you include artists like Sabrina Carpenter in your Meta interest, carry that interest over to TikTok.
📊 Additional Tips for Effective TikTok Ad Campaigns
Tailor Ad Content for TikTok’s Audience
Create engaging, short-form videos that match TikTok’s style, such as:
A clip of the most energetic part of your music video.
Behind-the-scenes footage of recording the song.
A playful challenge or trend featuring your track.
Include a Call to Action (CTA)
Budgeting and Testing
Start small and scale up based on performance. Use A/B testing to see what ad variations resonate most with TikTok’s audience.
Monitor Performance
Use TikTok Ads Manager to track engagement metrics like video views, click-through rates, and conversions.
Refine Targeting
Adjust audience segments based on what works best. For example, focus more on “Video Interactions” if those perform better than “Creator Interactions.”
Experiment with New Trends
TikTok trends evolve quickly. Stay agile and incorporate trending hashtags, audio clips, or content styles that align with your artist.